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ChouChou
Concept and designs made
at Studio Vijf890


ChouChou is a wine brand created by Bas Smit and Nicolette van Dam. The name 'ChouChou,' meaning 'darling' in French, reflects the brand's core values. It embodies a summery, luxurious, and fresh vibe, perfectly captured in the Rosé. For this brand, I designed the wine label, illustrations, visual identity, and website.

2021/2022
Label design, visual identity, webdesign, branding & packaging